Give me a break
Jupiler Blue treats employees to a free lunch.

“There’s no such thing as a free lunch,” they say. However, Jupiler & Demonstrate proved the nay-sayers wrong this summer by treating employees in 4 major city business centres to exactly that: a free lunch, topped off by an ice-cold Jupiler Blue. After a nation-wide draft on Q-music radio, Studio Brussel and Radio Contact, employees could go online, visit the Jupiler Blue site and print out a voucher for a free lunch. Thousands of people, work buddies, secretaries, executives and even board members queued up for a spot of free lunch in company parking lots in Brussels, Gent, Antwerp and Charleroi. The menu for this much-publicised event? French fries (a typical Belgian delicacy), a ‘frikandel’ and a refreshing Jupiler Blue: a big hit amongst the lucky lunchers. Cheers!