It's conspiracy!
Russian models burn up Belgian nightlife

So you're in a club and this stunning, intriguingly sexy foreign stranger approaches you. You keep cool. You bend forward a little, curious about what they’re about to say. The stranger leans in close and whispers in broken English with a thick, genuinely Russian accent: you’re invited to a mystery party. Late. Don’t miss it. How could you resist? You’re given a card, hand-written. The site looks real. The invite looks real. Looks like you’re really lucky then. Well, yes and no. You’re lucky to get the invite and the stranger really is a Russian model. But all is not what it seems. These seductive girls & boys were scouted and hired by Demonstrate in Russia for the pre-launch of Coke’s brand new energy drink Burn. Demonstrate housed them in a rented loft for two months and provided pole dancing and lapdance lessons. Controversial? Sure. Successful? Absolutely. Rumours began to fly. The Russian girls even worked their way into the national news when the Gumball Race passed through Belgium. Things got hot on dance floors across the nation, with the exotic models popping up everywhere. 4 exclusive launch parties (Culture Club, Versuz, La Rocca and Red and Blue… all including lapdances) burned up Belgian nightlife, leaving a definite mark on party-crashers across the nation. A new standard of one-on-one marketing has been set. Beware.