Road vixens
How dozens of fake hitchhiking girls charmed their way across the freeway.

Here’s the story: two innocent (though not-so-innocent-looking) girls run into some car trouble on their way to (or back from) a party or festival. They’ve managed to park their car at a gas station, but they’ve got no money on them. (Indeed, where would they put it, in dresses so tight they’re practically bursting at the seems?) Their only option is to sell the stuff in their car for gas money. Luckily, the trunk is filled to the rim with Burn cans. Coincidence? Not really. If you’ve been to events like Werchter or the City Parade by car, you might have run into these girls. What you probably didn’t guess is that it was all a big set-up for Burn, the recently launched energy drink by the Coca Cola Company. When the girls were done hitchhiking, they were hoisted onto a Russian-style Burn stage at the City Parade. The wizard chuckling behind the curtain? Demonstrate, who once again re-invented one-on-one communication for the Coke brand.