Temple of boom, beer and... A live sing along!
"Don't expect us to be quiet!"

The Stella Pub beer case construction with top Dj’s like Discobar Galaxi, Buscemi & TLP has been a “Temple of Boom” & perfectly served beer for years. Its flock of followers has expanded rapidly, culminating in its much-publicised status as ‘the place-to-be-stage’ in 2006. The Pub is the early brainchild of communication agency Demonstrate and the formula behind the success hasn’t changed for years. However, Stella Artois and Demonstrate did add one secret ingredient to the mix this year: live “sing-along-sessions” on the –not-so-green-grass- of the festival site!  Demonstrate’s film teams scanned the grounds of 3 major festivals to find the greatest sing-a-long star. Candidates were given a headphone and had to sing as good as possible so their friends could guess the tune that was blasting through the headphones.
(Think Pretty Woman Julia Roberts singing embarrassingly loud  ‘Kiss’ of Prince in Richard Gere’s bubble bath.)