Futuris: master class action.

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An entire nation of ambitious youngsters applied for the FUTURIS MASTERS in 2006. These Master Classes are the brainchild of Demonstrate, who was asked to develop a highly visible event expanding the successful field platform: Futuris Factory, where ING empowers youngsters to learn and/or develop their skills.

Candidates could apply for a unique chance to be introduced to the secrets of the most desirable trades of our time: hip hop dancer, TV reporter and fashion designer. Many (many many many) applied by strutting their stuff during the provincial trials, organised by Demonstrate. Three lucky winners were chosen to be taught by the best in the biz (being: Ben from JimTV, internationally acclaimed urban artist Leki and the "One" fashion brand). Each winner was granted an opportunity to experience a day in the life of their hero. Lise Weuts and Gracia Lipombi designed a T-shirt for One (ILI (I Love It)); Lucas Peeters learned how to wiggle his middle with the ravishing Leki and Lien Trappeniers went live on the air, assisting Ben as co-host during his after-school programme. They learned from the best, now it's up to them to do the rest. Good luck, you guys!

While they are working on their career, Demonstrate is at it again, developing a new 2007 youth concept for the ING. We'll keep you posted.