A Royco minute break at Eurostar business lounges.

Demonstrate is booming, also design wise. Royco noticed this too and asked Demonstrate to take a reviving glance at the "look & feel" of the visual ID for all sort of POS, used in the broad catering industry.

The target? Display the Royco Minute Soups attractively so that people start longing for ready-made soup in trendy and casual environments. The first area to conquer? The Business lounges of the Eurostar in Brussels and Paris. The used ammunition? Black plexi, stylish design and appetising visuals. The result? Amazing! (what else did you expect?). Demonstrate's international product design team developed an astonishing display that can compete with the other integrated brand presence in this "walhalla of modern style". Check it out on your next business trip to Paris!