Sew you! Stella Artois @ Werchter

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Stella Artois scans the Werchter crowd and doles out enviable prizes to a host of lucky music lovers.

You meet all kinds of girls at the summer festivals. For most Werchter visitors though, this was the first time they got slapped with a barcode by a beautiful girl dressed up in Stella Artois gear. Once they were done playing tag, all boys & girls were urged to swing by the Stella Artois Stand. Their barcode turned out to be the key to a wonderful set of Stella Artois prizes : free drinks (at the festival or back at their local hang-out in the “real world”*) or a unique customised S.A. T-shirt, hand-sewn on the spot by the talented ladies of our S.A. Sewing Unit. Another fashionable idea, conceived & executed by the communication couturiers at D8.

*Even after Werchter hours, the ‘less fortunate’ winners found their comfort in the local bars serving Stella Artois with an already famous S.A. 4+2 coupon.

	Before we let our roadies pack it in for yet another amazing tour (de force), we’d like to thank the rest of the band. On drums: our co-workers and team members. You are the heart of this operation. On vocals: the creative crew. Even though you keep hogging all the groupies, we still have love for you. On lead guitar: our clients. Thanks for sticking with us, no matter how crazy our ideas may seem at first. You’re the McCartney to our Lennon. And last but not least: we wouldn’t be anywhere without our fans. Thank you, we love and good night!