Let’s do a little sing-along:

Last Christmas, I gave you my hat
But the very next day, you gave it away

This year, we did the same thing all over. Why? Because we love seeing you in silly hats, that’s why. For 4 years, Demonstrate has been the driving force behind Santa’s annual Christmas Trucking Parade. No easy feat, seeing as the man in red is hard to book around that time. Thankfully, even Santa Claus was impressed by this year’s events. Was it the magic parade of Coca-Cola Christmas trucks? (D8 shipped ‘em across the ocean and rebuilt them as exact copies of the trucks featured in the iconic Coke Christmas commercials…) Was it the attendance of high-profile celebs at the fairytale launch when the Coca-Cola Christmas trucks make the world come alive with thousands of Christmas lights? The VTM Winter Parade with stunning musical performances? Or maybe it was because you –yes, you- were donning one of the hundreds of hilarious Christmas hats that were given out by our D8 elves. (Yes, Santa outsources his elves. Get with the times!) Maybe it was the other Santa stunt where Mr. Claus himself paid a visit to your street in a truck equipped with its own Santa-style living room and a load of free drinks and presents in the back? Maybe it wasn’t any one of these things. Maybe it was the magical mix of wonders (well, a magical mix of one-on-one marketing, PR, advertising add-ons, product development and interactive contests, really) that D8 once again managed to sprinkle unto the holiday season. In any case, Santa was happy. We were happy. A jolly good time was had by all. See you in December to taste the Coke side of Christmas 08!