This year Coca-Cola once again launched an initiative to encourage consumers to collect their empty drinks bottles at summer festivals.
Coca-Cola asked Demonstrate to publicise this campaign.
Via various advertisements in the festival sections of magazines such as Humo, people were invited to give CC PET bottles 'a second chance' .
On the site itself they could take their empty PET bottles to the 'recycling-points' in exchange for free refreshments or nice gadgets.
To make it easier to collect them (you should collect at least 20 bottles and you don't carry those in your hands!), Demonstrate designed two handy systems for carrying them.
One is a trendy carrier bag, made of recycled PET material, and the second is a shoulder strap with slots for 20 bottles.
A full bag or strap was rewarded with a free refreshment or a nice gadget.
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