Demonstrate developed a one-on-one activation as part of the national ING campaign promoting the online insurance site "auto.be".
Trained and accredited consultants asked those that were interested to try out an online comparison module. That way they could calculate whether and how much they could save on their car insurance.
To ensure they approached the right target groups, the indoor and outdoor activities were organised at all kinds of 'car-related' locations, such as shopping centres, events and the car parks of campaign partners DATS24 and AUTO 5.
To be as mobile as possible, monospaces were fitted out as mobile offices, where advisory talks could be conducted in peace and quiet and in complete privacy.
While potential consumers and a consultant performed a personalised simulation on auto.be, their car was expertly washed by the teams of Demonstrate!
After the simulation the consumers were also given the opportunity to take part in an online jackpot game with many prizes.
The consultant made a note of the ticket code and the insurance cost that came up after the simulation and, if interested, the customer could then take out the car insurance at home online or at an ING branch.
A successful campaign with strong one-on-one communication.
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