In order to draw attention to the different flavours of TUC, Demonstrate, TUC and Donna developed the 'Start the summer with TUC' concept, with the chance to win a TUC/Donnna Summer@work party.
Since Tuc savoury biscuits are the perfect accompaniment to a drink, the connection with early after-work parties was immediately obvious.
Via an advertising spot on Eén, and of course on Donna, people were encouraged to start the summer a day early. Companies could register online and the 4 companies that won could see in the summer on Friday 20 June with a festive TUC drinks party.
The dance party afterwards started off with an exclusive performance by Sandrine, Katerine, Stan Van Samang or Kate Ryan.
Demonstrate developed the concept and organised the 4 company parties.
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More info about these projects in the next D8 update:
Our annual "Festival Special, with onions". |
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