Coca-Cola and Demonstrate get to stuntin’ with an exclusive 6m-high foldout mobile poster structure.
Coca-Cola & Demonstrate recently developed this concept to bring The Happiness Factory world to life. The mobile ‘Happy Puppy Tour’ activated Coca-Cola to a large audience, handing out thousands of furry Kissy Puppies in several cities across Belgium.
Demonstrate’s R&D department designed & developed this high-tech poster framework for the Coca-Cola outdoor campaign.
The mobile advertising structure consists of a double frame and a 24 m2 poster of The Coca-Cola bottle. The frame can be folded inwards to be able to drive into the cities. Once the van arrives at a fixed location, the “truss” structure folds open, deploying a 6m-high structure. Its 24 m2 surface ensures a massive impact.
Aside from this already impressive print communication, an extra dimension was added to the ‘Happy Puppy Tour’ concept.
Once the construction has been deployed on location, two promo people climb into the structure and squeeze themselves in between the two giant poster tarps.
Holes have been cut into the tarp in order to allow the promo team to fling out hundreds of cute fake fur Kissy Puppies towards the crowds of onlookers. To promote this ‘Coca-Cola Happy Puppy Tour’, an audio-spot was broadcasted in the streets using built-in speakers on the van.
Just take a look at the pics and vids of the event. The crowd reaction is nothing short from absolute mayhem.
Demonstrate used the Mobile Interactive Advertising (www.viamia.be) vehicle platform as a communication medium.
This concept has now become part of the standard Mobile Interactive Advertising fleet, making it available to more clients for future campaigns.
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numbers. It means we love to interact. For every interaction, there is a reaction, see?
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