Football & cold beer. They go together like… well, like football & beer, really.
In 2009, Jupiler and Demonstrate continue to celebrate this holiest of manly unions by integrating the Jupiler brand within specific Belgian football stadiums. Maybe ‘integrating’ is too cold a word for what we did. Demonstrate wanted to go further than the usual branding efforts, creating a genuine in-house Jupiler Pro League atmosphere where the fans feel right at home.
All brand visibility refers to the football universe and its customs, icons and delights.
Each message (often with a *wink* and a *nudge* towards football folklore) is custom-made to fit the specific football club and its loyal legion of fans.
Club Brugge, Anderlecht and Germinal Beerschot have already had a thorough Jupiler makeover. Next up are Charleroi, Lokeren and Standard Luik.
Supporters know why.
Here’s to the game.
Cheers.
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| Demonstrate is a Brussels-Amsterdam based revolutionary ONE ON ONE communication agency where marketing isn't played by the
numbers. It means we love to interact. For every interaction, there is a reaction, see?
To reach real people, we use real people and real innovative contact. Here is some real life proof of our gripping storytelling. |
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