You know how it is: you hit the snooze button once… You hit it twice… And before you know it, there simply isn’t time left for a decent breakfast. One in three adults doesn’t even have breakfast at all these days. And that ain’t good. A good breakfast should provide about 25% of your daily energy needs. You need a healthy breakfast to get through the day. That’s why Lu Petit Déjeuner developed a series of scrumptious breakfast treats to kick-start your day with a healthy dose of vitamins and minerals to go.
A fully integrated campaign was devised to spread the word (and the breakfast treats). Starting in February, Lu released a brand-new TV commercial, launched an Abribus campaign, ensured in-store visibility and slipped thousands of informational leaflets –incl. discount coupons- inside Cent Wafer packaging. Demonstrate gathered round the breakfast table and came up with a light-hearted, highly visible in-store sampling campaign. A promo team slipped into their cutest pyjamas and handed out breakfast treats and coupons to stimulate direct sales. It didn’t take long for the results to kick in. Sales increased tenfold (that’s x10) in sales points where these sampling events were being held. We eat sales records for breakfast, baby!
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| Demonstrate is a Brussels-Amsterdam based revolutionary ONE ON ONE communication agency where marketing isn't played by the
numbers. It means we love to interact. For every interaction, there is a reaction, see?
To reach real people, we use real people and real innovative contact. Here is some real life proof of our gripping storytelling. |
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