In October 2008, a new addition to the Jupiler brand family stormed horns-first into the arena. Quite literally, actually. Jupiler Tauro is the newest, stronger, version of the traditional ‘pils’ beer. Everything about Jupiler Tauro is a little more robust than your average pint of brew.
Its alcohol percentage is 8,3%. Its head is extra thick and foamy. Its strapping relief bottle has been custom-designed with matching Jupiler Tauro glass.
Demonstrate took the bulls by its horns and to conjured up a memorable launch event in collaboration with Jupiler.
Two mysterious containers were dropped off in Antwerp and Liège. A week prior to the actual event, a rumour was doing the rounds: these containers may contain the actual Jupiler bull, featured in the brand’s infamous logo. An enormous countdown clock counted the seconds to the big reveal.
And then it happened: the moment all the men had been waiting for: the first 1.000 visitors were able to get a free taste of their new favourite beer. The entire launch was a fully integrated collaboration with Famous, who took care of the ‘above’ part of the proceedings.
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