The cooler in question is called ‘Vertical Limit’. The price
tag? € 50.000.
It comes with 12 Veuve Clicquot vintages (’55 – ’90), some of them extremely rare. The
unveiling of this one-of-a-kind cooler needed to exude the same kind of class “Demonstrated”
earlier at the party in honour of the now legendary limited edition ‘leather vignette’
Veuve Clicquot bottles at the Jan Fabre art space. This time, D8 chose
an equally impressive beacon of impeccable taste to host the event: the Guy Pieters art
gallery in Sint-Martens-Latem. A renowned champagne sommelier enlightened the press crowd on
the Veuve Clicquot vintages (he prefers the term “millésimes”, ‘cuz it feels expensive and
bubbly on your tongue) and Guy Pieters himself schooled us all on the fading boundaries
between art and design.
The general public, accompanied by an elite crowd of design lovers, the General manager of
Moët Hennessey and a smattering of art buffs, also got their chance to discover the
“Vertical Limit” cooler. The sommelier and Guy Pieters were happy to share their insights for
second time and afterward, a classy Boxy’s lunch was enjoyed by all (oysters, foie gras à la
maison, pata negra, you know how we do...). In the background, the jazzy stylings of the
Emile Verstraeten trio completed a perfect sunny April afternoon.
A week after the press conference, the ‘Vertical Limit’ was introduced to an eager crowd of
art-lovers before being auctioned off to the highest bidder. That bright
Sunday morning, guests and visitors alike were treated to a lovely choice of appetizers
(You can’t start the bidding on an empty stomach, now can you?) and whether it had anything
to do with the food or not: the auction was a big success. The only
‘Vertical Limit’ on Belgian soil is now in private hands.
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